Together we create the value of your brand to target potential audiences
PROVEN MARKETING STRATEGIES IN ADELAIDE
GET STARTEDCONNECTIONS / BRAND & MARKETING
Taking into consideration the nature of each industry and the different types of products and services companies deliver. Successful organisations are always looking for ways to have the most meaningful impact on their current and potential clients. Together we will articulate a narrative/marketing story with a clear value proposition to positively target and position your company into the client’s mind. Our suite of services will drive this effort with specific actions such as brand assurance, submissions, capability statements, website, content marketing strategy, social media and other activity.
VALUE PROPOSITION / MARKETING NARRATIVE
This involves defining your identity, what you stand for, what you say about yourself and your industry knowledge, what you do and how your organisation acts towards achieving them. This, in turn, defines the experience of the clients and partners when they interact with your company.
WEBSITE (SEM, SEO, & ANALYTICS)
Your organisation’s website is often the first place potential clients and partners go for information about your company. This project will include reviewing your content, the keywords used in SEO, meta-tagging, and other key analytics to ensure the website comes up quickly and ranks within the first page of an organic search.
CONTENT + SOCIAL MEDIA (ENGAGEMENT)
A broader, bigger and better presence in Social Media will bring awareness and therefore access to business opportunities and brand awareness for your organisation. Moreover, to be seen, to be one of the “players” in the marketplace, an active social media presence is essential.
MARKETING MATERIALS
Promotional, capability statement, project information, EOI, RFP, presentation and others. We will help you create materials with a compelling message about your products and services to promote these core offerings.
EVENT MANAGEMENT / INDUSTRY RELATIONSHIPS
Managing events also comes within the scope of responsibilities of the marketing department. This includes promotional events, exhibitions, seminars, training sessions, trade meetings, conventions, etc.
PR + MEDIA RELATIONSHIP
Media relationships are a key initiative to create value in the market without investing in traditional media channels. By engaging with the correct people, we can create brand awareness and project communication to continue to bring business opportunities.
